RSS and Blogs are the topics of the moment.
Seems like everyone is talking about it. Granted, there is too much hype
about RSS and Blogs.
But where there's hype - there's interest!
And with good reason - RSS is posed to be the break out technology of
2005. Those who don't take full advantage of it will be left behind.
If you need convincing - here are 10 reasons why you should put RSS
on your site:
1. It's easy and fast! Not to mention Free! You can use a free
service like eBlogger and publish your Blog and RSS feed within minutes.
You can even place or publish your Blog/RSS Feed on your own site without
knowing 'html' or 'xml'. It's all done for you!
Repeat - it's simple to use and very convenient. Publishing your blog
is only a few clicks away. (If you need help - just use the link at the
end of this article.)
2. Syndicate Your Content. RSS stands for 'really simple syndication'
and it's just another way of passing along your information. With the
popularity of 'MyYahoo' and the 'Firefox' browser (which has a built-in
RSS feed reader) - syndicating your content has gotten even simpler.
The next version of Windows is reportly scheduled to have a RSS feature.
If this happens - RSS will explode.
3. Get Your Content Indexed. Using blogs to publish your content
is a neat way of side stepping the regular indexing procedure. It gets
your content indexed very quickly in most of the search engines.
Search Engines are constantly on the lookout for 'fresh content' - these
'link rich' blogs are a good source of this content. Because blogs are
on specific topics - they have a concentrated source of good quality
informational material to serve up!
4. Instant Contact. Blogs give you instant contact with your
readers or viewers. We live in an 'instant' society - we want everything
five minutes ago. Blogs provide this instant gratification. Readers or
viewers using MyYahoo have an instant link to your information or postings.
RSS Feeds will instantly spread your information to all interested parties
- bringing in targeted traffic.
5. Building Your List. People who pick up your RSS feed or add
you to their MyYahoo site - become your subscribers. You are really building
your contact list. Have a popular blog or RSS Feed and you can build
a large targeted contact list very quickly.
It might not replace your old opt-in email list - but it can be a lucrative
addition to it! Take advantage of all those targeted contacts.
6. Link Building. Blogs are link heavens! Build your links thru
blogs. All these links will boost your link popularity and increase your
search engine rankings.
Plus, by giving viewers/readers a way of adding your RSS Feed creates
targeted links to your site. This reason alone is why your site should
have RSS!
7. Viewer/Subscriber Feedback. Instant feedback from your subscribers
or viewers is easy with blogs. Creating trust and credibility is so much
easier when there is immediate communication between the two parties.
8. Keyword Content Building. Blogs are especially good for building
'keyword targeted content' for your site. All these links will boost
your keyword rankings in the search engines. Google places a high value
on 'anchor text' and blogs are a good place to put all those links.
You can also start different blogs targeted at 'specific related keywords'
covering the major topics of your site. Again, search engines love related
keyword linking so you can boost your site's rankings by using blogs.
9. Monetize Your Content. Blogs are an excellent way of monetizing
your content. Blog sites like Eblogger (owned by Google) even encourages
you to use the 'adsense code' in your blogs. If you have a popular blog
- this may bring in extra income.
Plus, publishing your ezine or newsletter in a blog can bring in revenue
for months if not years to come. All those affiliate links and product
promotions get indexed by the search engines and become accessible to
a wider audience, i.e. market.
10. Because Everyone Else is Doing It! Might sound a bit 'Jonesish'
but you do have to keep up with what other web sites are doing. To remain
competitive - you MUST put RSS on your site.
Sites without the 'AddtoMyYahoo' link or the 'xml' button will be the
exception rather than the rule in just a few years - if not months. It's
simply another way of getting your information 'out there'. It's an opportunity
and advantage that you cannot afford to miss.
Proceed without RSS at your own risk!
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To add RSS to your Site within minutes - check out this simple RSS
Report and Guide. Copyright © 2004-5 Titus Hoskins of bizwaremagic.com.
This article may be freely distributed if this resource box stays attached.
Visit http://www.bizwaremagic.com for
more simple solutions to your online marketing tasks.
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